Partners · Partnership 2027
Not a banneron a fence.A platform.
A defined audience, a content engine that runs all year, and a reason for your brand to be in the room when a family decides where their child's football happens next.
Editions
02 · Internazionale · Americas
Ways in
08 partnership types
Content
12 months of output
Status
Founding partners · 2027
/01 The audience
Not a crowd.A captive week.
Three audiences that rarely sit in the same place, all on site together, with time to spare between fixtures.
01
Families
On site for the week
Travelling parents and siblings with time between fixtures. Decision-makers for kit, travel, nutrition and insurance.
02
Club decision-makers
Procurement authority
Technical directors, academy managers and coaches who buy kit, equipment, travel and technology for whole programmes.
03
Players 13—19
Reached in person
The hardest demographic in sport to reach honestly, reached here in person, at the moment they care most.
Where
Messina, Sicilia · USA / Canada
Who plays
Vetted academy and elite youth sides
Who watches
Scouts, federation officials, families
/02 The ways in
Every way in,on one page.
Eight ways to partner with Messina Cup, from naming the tournament to one stand in the fan village. Investment for each is set out in the partner pack.
/01
One availableNaming partner
The tournament carries your name. Messina Cup, presented by your brand, in every fixture list, graphic, broadcast mention and press release.
- Presented-by lockup on the master mark
- Title card on every video asset
- Category exclusivity, all tiers
- Both editions, with first right of renewal
/02
Four availablePremium partner
Category exclusivity and presence on the finals field. Four positions only, so the row never becomes wallpaper.
- Finals field boards
- Fan village presence, 6m × 3m
- Partner row on all graphics
- Player and footage rights, 12 months
/03
Official partner
The entry point that still buys official status. Built for regional businesses, suppliers and first-year partners.
- Official Partner designation
- Fan village presence, 3m × 3m
- Website listing with link
- Photography licence, 12 months
/04
Field sponsor
Your name on a field for the full tournament. Hundreds of natural repetitions, not one impression.
- Field-name boards, both touchlines
- Named in every fixture listing
- Named in PA announcements
- Named on all match graphics
/05
One per awardTrophy sponsor
Hand it over yourself. Your name on the award, in the presentation and in the finals-day coverage.
- Sponsor name in the award title
- On the award itself
- Presentation graphic and coverage
- A representative presents on camera
/06
Marquee vendor
Trade, sample and demonstrate in the fan village, with an audience that has nowhere else to be between fixtures.
- 3m × 3m or 6m × 3m pitch
- Power, water, waste and security
- Sell your own product on site
- Listed on the village map
/07
Legends sponsor
Bring a former Italian international to the tournament. Your brand is named as the reason they are there.
- Named clinic session
- Trophy presentation
- Long-form interview piece
- Co-branded social series
/08
One per editionCharity partner
One cause per edition, chosen with the city. Named, not implied.
- A fixed share of every entry fee
- 100% of the legends fixture gate
- Figures published before the tournament
- Audited and reported after
Full rights schedule forms part of the contract
Request the partner pack/03 How your logo appears
Co-branding,governed.
A complete identity system, documented and enforced. Your logo will not end up on a clip-art banner beside four competing typefaces.
Tier 1 · Presented by
Presented byYour logoLocked beneath the mark
Appears everywhere the tournament mark appears.
Tiers 2 + 3 · Partner row
Equal sizing within a tier
Order rotates between assets, so no partner is permanently last.
Field · Naming
Used everywhere, all week
Field name in fixtures, announcements, graphics and commentary.
Discipline
One accent per surface
Consistency
Same grade, grain and grid on every channel
Scale
Sponsor marks never exceed 40% of the symbol width
/04 The content engine
The week ends.The content does not.
Output is scheduled across twelve months, not dumped in a folder in August. That is what turns a tournament into a year-long placement.
Matches
Every match filmed.
Players
Every player photographed.
Channels
Instagram · TikTok · YouTube · Facebook
What you receive · Assets, not promises
Footage
- Branded highlight cuts
- Full-match archive
- Vertical edits for paid
Photography
- Licensed image library
- Activation coverage
- Rights for 24 months
Data
- Post-event reach report
- Attendance and dwell
- Opt-in database access
Hospitality
- Finals-day places
- Opening ceremony access
- Legends dinner seats
Volumes vary by tier · Post-event report within 30 days of the final whistle
/05 Activation
What a good oneactually looks like.
Interactive beats static. Free-to-enter beats gated. Nothing that queues past ten minutes.
01
Measure something
Shot speed, sprint time, keepy-uppies. A number on a leaderboard brings players back again and again.
02
Solve a problem
Phone charging, boot cleaning, shade, ice, water. Gratitude is a better association than a logo.
03
Give them the photo
Trophy, tunnel backdrop, legend appearance. Every photo is posted by someone who is not you.
04
Talk to parents
On site with time to spare and the budget authority. Most brands ignore them entirely.
We build your activation with you and produce it to the tournament's standard. Anything that does not meet it does not go in the village.
Activation brief due 90 days before kickoff
/06 Rights matrix
Assets,not promises.
What each partnership includes, side by side. The full rights schedule is issued with the contract.
Scroll the table sideways →
Tier 1 Naming · Tier 2 Premium · Tier 3 Official
/07 Why now
First edition.Founding partners.
First-edition terms are the only ones that will look like this. Founding partners are in the room before the price moves.
/01
Named for good
Founding partners are named as founding partners for as long as the tournament exists.
/02
First right of renewal
Hold your place for the next edition, at a fixed uplift agreed now.
/03
Share of voice
A share of voice that will not be available again once the full roster is sold.
Not one week in Sicily.
Messina Cup is run by the ACR Messina organisation and backed by the Racing City Group network, with clubs and academies across Europe, the Gulf, North America and Latin America. A partnership here can travel across the group's markets.
Three conversations from here
01 · This week
Thirty minutes to confirm fit, category and budget range.
02 · Within 14 days
A tailored rights schedule and activation concept.
03 · Signature
Contract, deposit and announcement date set.
/08 Enquire
Book the call.Thirty minutes.
Tell us your category and what you want the partnership to do. We will send the partner pack, with investment for every tier, and set up the first conversation.
Partnerships
Production lead times
Boards, kit and print close 60 days out
Edition 01
Messina · 07—17 June 2027